Getting a brand new computer is an exciting event for most persons. Quite a few customers find it fun to unpack and put together their new PC, expecting it to look clean and flawless. But numerous are disappointed when they discover tacky Microsoft and Intel stickers cluttering an otherwise sleek design.
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The stickers either fade and peel themselves off over time-making the computer look even worse-or the consumer has to delicately and painstakingly peel off the stickers by hand as a way to make the obtrusive logos disappear.
Finally a company with some influence is performing some thing about it. Dell, the PC giant, is having talks with both Microsoft and Intel about omitting vicarious advertising from its machines.
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Dell does not care that other companies’ logos are seen on their computers as a lot as it cares about saving some extra dough. For them, putting the stickers on each personal computer takes loads of time, and thus income, especially considering Dell will be the world’s largest PC maker, currently supplying much more than 16 percent of the worldwide PC marketplace. As the Chinese and Latin American markets continue to grow, putting those pesky stickers on each and every machine becomes what Dell has called “a substantial bottleneck.”
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Certainly Intel and Microsoft are going to fight to maintain their logos on each and every machine they power-including Dell’s-so remain tuned. But possibly our days of picking off pesky logo stickers are numbered.
